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Rosemary Jewelry: the keys to her heart

Valentine’s Day is just around the corner, and if you still haven’t picked out that perfect gift, it’s time to get moving.

When deciding what to buy, keep in mind that old adage – “Diamonds are a girl’s best friend.” Especially in this economy.

Gold is another wise choice. It’s not only a good investment, it’s a romantic one, too. And since everyone needs to get the most value for their money, fortunately, there are lots of Valentine’s Day specials at Rosemary Jewelry (2717 Avenue U, 718-332-1654).

Choices include necklaces and bracelets with hearts, as well as many classic pieces, says Olga who, with her mom Rosemary, runs this family business.

They carry 14 and 18 karat gold jewelry, in white and yellow gold. You’ll also find the popular mixed gold – yellow, white, and rose – combined to make unique and attractive pieces. There is a wide selection of silver jewelry, gems, diamonds, and engagement rings, too. Any one of these fine gifts is sure to warm your Valentine’s heart.

Of course, women need to remember the men in their lives too, and many men appreciate Citizen watches. “We have the new styles that do not require batteries for about 5-6 years,” Olga says.

Another popular Citizen watch is the Eco-Drive, which is powered by light, so it never needs a battery. Every time it is worn, natural light keeps it charged. Yet, even if it was put away inside a drawer for an extended period of time, the manufacturer tells us that, depending upon the model, accurate time will be kept for 45 days up to five years. Exposing the watch to fluorescent light also keeps it working.

The design is ecologically-friendly, and it keeps accurate time, while being very stylish. The stainless steel bracelets are designed just for men, in trendy styles that include deep blue colors. Many of the watch faces contain luminous hands, and a date indicator. Other features include alarms and a perpetual calendar. Some styles are water resistant. Citizen has achieved recognition as a global brand, noted for its advanced technology.

The reliable company was established in 1924, and the name “citizen” was chosen so it would be “close to the hearts of people everywhere,” which sounds like a perfect backdrop for Valentine’s Day as well as the new presidency.

Rosemary Jewelry can replace the batteries in all types of watches, no matter what the brand name, says Olga. They also change watch bands, and do jewelry repairs. “We have the best prices,” she says.

If you’re tired of the jewelry you have, bring it into the store, and they’ll buy it back from you at market value. “Customers have come here first,” says Olga, Then, they’ve shopped around to see what other prices they can get for their gold jewelry. After scouting around, “They come back here because they say we have the best prices,” she says.

If funds are tight in this economy, Rosemary Jewelry will allow you to make a purchase on lay-away. Leave a deposit, and pay for the piece gradually. “This is our policy all the time,” says Olga, not just because of the recession.

Other money-saving offers include getting a free gift when you make a purchase, she says. For example, “If you spend $300-$350, you get 14-karat gold earrings,” Olga says.

As to what’s popular at the moment, Olga says, there’s always new merchandise arriving. Earrings seem to be big sellers lately, she says, where rings were the rage not too long ago. Don’t know what to buy for that someone special? Purchase a gift certificate. Then, your beloved can pick out something for herself. Many women like to select their own jewelry, and this is one way to be certain of purchasing a gift she will wear and treasure.

Rosemary Jewelry has been in business for about 15 years, says Olga. The family empire actually started in Georgia (not down south; but the Georgia that’s apparently within Sarah Palin’s sight). When family members moved to America, they established the business here.

Don’t wait until the last minute to purchase your Valentine’s Day gift, but if you find it’s later than you think, note that Rosemary Jewelry is open seven days a week, from 10 a.m. until 6 p.m.

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