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Joyva Corporation

For several millennia, halvah has been called “food of the Gods.” Some even believed that this ancient confection, which in Turkish means “sweet meat,” is a source of immortality and fertility. In 1907, Nathan Radutzky, an immigrant from Kiev, brought his recipe for this blend of sesame seed paste and sugar to the Lower East Side. Now based in Williamsburg, Radutzky’s Joyva Corporation produces several kinds of halvah, sesame tahini, sesame crunch candies, jell rings, and marshmallow twists. For halvah lovers, Richard Radutzky, Nathan’s grandson, recommends his favorite: chocolate-covered halvah. Joyva’s products can be purchased by the pound or even by the 12.5-pound bucket. Individually wrapped halvah and other candies can also be found in local stores for as little as 60 cents a piece. They are also available to the general public at these Web sites: www.economycandy.com and www.halvah.biz.

Where: 53 Varick Ave. at Ingraham Street
Tel: (718) 497–0170
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Updated Feb. 1, 2012
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