Bklyn’s ‘Wine−ing’ helps strike a blow against breast cancer

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Raise a toast to research aimed at finding a cure for breast cancer, and help those afflicted by the disease.

Beginning May 2, and going through June 20, six wine shops in Brooklyn will be participating in the second annual Start Wine−ing, Stop Breast Cancer event, whose goal is to raise money for the Avon Foundation’s Breast Cancer Crusade.

On selected days, each of the shops will donate a percentage of sales of wines featured in a special tasting to the cause.

The participating stores are the Prospect Wine Shop, 322 Seventh Avenue (May 2, 4 p.m. to 6 p.m.); Big Nose Full Body, 382 Seventh Avenue (May 16, 4 p.m. to 6 p.m.); Fermented Grapes, 651 Vanderbilt Avenue (May 30, 4 p.m. to 6 p.m.),; Slope Cellars, 436 Seventh Avenue (June 6, 5 p.m. to 7:30 p.m.); SIP Fine Wine, 67 Fifth Avenue (June 13, 4 p.m. to 7 p.m.); and Shawn Wine & Spirits, 141 Seventh Avenue (June 20, 5 p.m. to 8 p.m.).

The fundraiser is the brainchild of Lenore Arons, who herself is a breast cancer survivor and has participated for the past several years in the Avon Walk for Breast Cancer.

“Breast cancer is still a serious, uncured disease,” Arons stressed. “In these difficult economic times, more people find themselves without adequate insurance or without insurance, so it’s even more important to do what you can to contribute to the cause. There are those that suffer more because they are uninsured, and we have to be able to provide them with access to diagnosis, care and treatment. That’s what this event is all about.”

In addition, Arons noted, “As a survivor, I benefited from all the people who contributed in a variety of ways in the past, I do this in part out of appreciation. The benefits I got through other people’s generosity, I can hopefully afford to other people.”

Arons began Start Wine−ing, Stop Breast Cancer last year, as an offshoot of another effort, Dine Out for a Cure, in which local restaurants donated a portion of their profits on a particular day to Avon’s Breast Cancer Crusade.

“Given the economic times we’re living in now,” Arons remarked, “I think it’s really fabulous that these store owners are participating for the second or third year. In conversations with each owner, it is very clear that they not only support the cause but, even more, are eager to contribute time, energy and money to increasing awareness and finding a cure for breast cancer.”

Last year, Start Wine−ing, Stop Breast Cancer raised $1,800.

As well as concocting local fund−raFor further information, or to make a donation, contact Arons at walkingwithlenore @att.net.

Updated 3:32 pm, October 19, 2011
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