Old School! It’s business as usual at Kersner Furs

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Kersner shows off a completed shawl. Items at the store range from a few hundred dollars to more than$50,000 for the fanciest coats, which are usually made out of mink or chinchilla fur.
The shop imports mink, beaver, fox, racoon and other animal skins from all over the world.
A fur advertisement featuring Barbra Streisand hangs in the shop, which since it opened 84 years ago.
Kersner has worked at the store on and off since he was a teenager. He’s worried that if one of his children doesn’t take over when he retires, the business might have to close.
The store makes the fur coats it sells by hand, in a workshop behind the showroom. Kersner Furs also repairs fur clothing and offers a cold storage service during the winter.
At Kersner Furs, on 18th Avenue in Bensonhurst, Scott Kersner is carrying on a tradtion handed down by his grandfather, who opened the store in 1927.
For now, orders keep coming in, from clients who live mostly in Brooklyn and Staten Island. It takes approximately one month to produce the custom-made coats, from start to finish.

A Bensonhurst furrier is betting his modern twist on an old-fashioned classic — the super-expensive fur coat — could help revive an industry’s that’s deader than the mink in your grandmother’s closet.

Scott Kersner, 53, the third-generation owner of Kersner Furs on 18th Avenue, one of the neighborhood’s last remaining full-service furriers, is catering to younger customers interested in less formal fur coats that can be worn out to the bar, and not just to Broadway shows and the opera.

“The business has changed from luxurious to more casual,” Kersner said. “You have to adapt to the times.”

Sure, Kersner still sells traditional, ankle-length minks for between $4,000 and $6,000, and the occasional super high-end item, like the his biggest sale to date, a $35,000 white and black chinchilla fur.

But he now features smaller furs for under $1,000 — a strategy aimed at attracting women with less cash and a desire to wear fur that’s a little less flashy.

“People want light-weight fur coats that don’t stand out as much,” said Kersner, who makes and repairs coats, and holds them in cold storage during the summer.

If the gamble pays off the old-school mom-and-pop — which his grandfather opened in 1927, and was passed down to him by his father 65 years later — could hit the century mark under his watch.

That would be quite an accomplishment in an industry that has seen better days.

In the 1950s, 18th Avenue boasted more than 10 fur stores on a stretch dubbed “Furrier’s Row,” according to Kersner.

Now there’s only two stores left.

Kersner said declining sales — fueled by anti-fur campaigns, warmer winters and, more recently, a weak economy — conspired to drive most of his competitors out of business.

“People don’t dress up as much,” he said. “And they have less money.”

Worse, Kersner knows that when he decides to retire, the store will be retired with him.

“I would be sad if one of my kids doesn’t come in and then I have to close the store,” he said.

The writing may be on the wall, but Kersner is still sure of one thing: there will always be a market for his wares.

“Girls will always wear fur,” he said.

Posted 12:00 am, September 6, 2011
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Reader feedback

Bob from Bensonhurst says:

Good riddance.
Sept. 6, 2011, 8:42 pm
Michelle Flifinhoffer from Mill Basin says:
The owner looks like Michael Douglas!!! Great service and great products, wouldn't recommend anyone else
Sept. 9, 2011, 12:29 pm
Laura from Bensonhurst says:
Great store! Great family!
Sept. 9, 2011, 12:29 pm
Lisa from Kings Highway says:
I think the owner looks like Matthew Mcconaughey, Beautiful furs, great prices!!
Sept. 9, 2011, 4:54 pm
Sheryl from Borough Park says:
The owner is the nicest & most honest businessman I've ever dealt with. Great quality & great prices. Wouldn't go any place else.
Sept. 11, 2011, 2:34 pm
Laura from Park Slope says:
I wear my fur vest out to the bars all winter long. And my Shearling is the warmest & most light weight coat ever. the owner Scott is so nice to deal with.
Sept. 11, 2011, 2:37 pm
Kathy Sommerlad from Staten island says:
I have been dealing with Scott for at last twenty years my mother started going to his father . I always trusted him and he made a fur coat for my daughter when she was five years old . My daughter is 30 . I also bought my mink coat and others from him. We love him.
Nov. 16, 2012, 9:35 pm
Chris from Staten Island says:
I used to work at Kersner Furs when I was younger ( about 25 yrs ago ) lol. The Kersner family were very honest, good people, and absolutely dedicated to the fur business.
Aug. 13, 2016, 7:17 am

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