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Standing O is at it again!

A family affair: Several generations of the Richard family gathered for the grand opening of the newest PC Richard and Son branch at Gateway Center on Nov. 17. From left, Scott Richard (fifth generation), Gregg Richard (fourth generation), Bonnie Richard Rondinello (also fourth), and Gary Richard (third generation).
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East New York

Snip the ribbon

P.C. Richard & Son celebrated the grand opening of its Gateway Center store on Nov. 17 to the hoots and shouts of family members, elected officials, staff, and eager consumers.

Our roving photographer Georgine Benvenuto was there to capture the Kodak moment when Gary Richard snipped the ceremonial red ribbon as invited guests cheered him on.

Family members included Scott Richard; Gregg Richard, president and chief executive officer; and Bonnie Richard Rondinello. Invited guests included Borough President Adams, Ralph Donofrio, vice president of advertising at Community News Group; Tom Pohmer, vice president and chief financial officer of P.C. Richard & Son; Sherri Rossi, account executive at Community News Group; Brian Rice, publisher of TimesLedger newspaper; and John Pflug, chief marketing officer at P.C. Richard & Son. The store was filled to capacity with staff just waiting to ring up a sale, and smart shoppers looking for the fabulous buys that only P.C. Richard can provide.

The mega emporium, which is celebrating 107 years of providing great prices and whose motto is “The Company You Can Trust,” is the largest chain of private, family-owned appliance, television, electronics, and mattress stores in the United States. Peter Christian Richard opened the company’s first store in 1909.

Standing O says “Welcome to the neighborho­od.”

P.C. Richard & Son [550 Gateway Dr. at Gateway Center in East New York, (347) 296–8724; www.pcrichard.com].

Read Standing O every Thursday on BrooklynDaily.com!
Updated 1:34 am, July 10, 2018
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