Massaging away menses: W’Burg, Greenpoint spas offer women a new service for ‘that time of the month’

Red tide reliever: Rachel Beider, the owner of Massage Williamsburg and Massage Greenpoint, recently debuted a special treatment to help relieve women’s period pain.
Brooklyn Daily
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Call it the red moon rub.

A pair of massage parlors in Williamsburg and Greenpoint is offering a treatment to help soothe period pain that is perfect for anyone who suffers from Aunt Flo’s rage, according to its creator.

“If you’re experiencing any pain or tension or grief to do with your monthly cycle, this will help,” said Rachel Beider, who owns Massage Williamsburg and Massage Greenpoint, which focus on women’s health.

The studio rolled out the “Moon Cycle Massage,” which includes a medley of techniques to stamp out discomfort, this month.

First, a deep-heat pack with flaxseed and lavender is applied to the lower back and abdomen, where cramps affect women most. After that, the masseuse’s magic hands get down to work using a rose-geranium infused oil, which is recommended for balancing hormones. The technician then focuses her attention on wherever the client needs it most, and finishes the session by serving a cup of organic raspberry-leaf tea, which alleviates cramps and premenstrual cycle symptoms, according to Beider.

Many of her patrons get massages to reduce pain during their periods, and the masseuse thought offering them her personal remedies might further ease their suffering, she said.

“I realized a lot of my clients were going through the same thing every month, with a massage either before or during their periods where they needed a lot of focused work,” Beider said. “I thought about what kind of things I do for self care when I’m at home.”

A 60-minute rub goes for $130 and a 90-minute treatment costs $185. Customers can also purchase a year-long package of either length with two free sessions.

No one has signed up for a moon cycle massage yet, but the masseuses have been hard at work practicing on each other, and so far give the remedy two thumbs up, Beider said.

She hopes the treatment will help women and men — who can enjoy some of the parlors’ non-menstrual services — open up about periods once and for all.

“There’s a lot of stigma with talking about periods in general, it’s not something that people usually bring up without being prompted,” she said. “I think this opens up the conversati­on.”

Try it yourself at Massage Wiliamsburg (169 Wythe Ave. at N. Sixth Street in Williamsburg, or Massage Greenpoint (37 Greenpoint Ave. at West Street in Greenpoint, $130/hour, $185/90 minutes.

Reach reporter Lauren Gill at or by calling (718) 260–2511. Follow her on Twitter @laurenk_gill
Posted 12:00 am, August 21, 2017
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Reader feedback

Meg Darnell from Park Slope says:
In New York State, the term used for the practice you describe is Licensed Massage Therapist. LMT's practice massage therapy- a scientific treatment, not a "RUB". In NYS there is a 1000 hour requirement to obtain a license to practice Massage therapy. Using the terms rub, masseuse and masseur is offensive and outdated (at best) and does an incredible disservice to the therapists that work at Massage Williamsburg/Greenpoint and elsewhere. It belittles the therapeutic treatment and value that they offer the consumer and implies a sexual connotation that we have worked years to separate from our profession.

I would encourage you to identify the difference between the illegal practices that are rampant in Brooklyn and offer "rubs" to those that follow the law and practice with integrity.

Meg Darnell, LMT
Former Dean of Alumni and Career Services
Swedish Institute
Aug. 21, 2017, 9:01 am
jen from williamsburg says:
well said meg just cause they look smart don't mean they are but only in new York anything can be sold
Aug. 23, 2017, 7:14 pm

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