Downward, dawg! Yoga for bros stretches into Strong Rope Brewery

Boozy yogis: Broga instructor Emma Galland will teach a yoga session for bros, followed by a beer tasting, at the Strong Rope Brewery in Gowanus on March 12.
Brooklyn Daily
Share on TwitterTweet
Share on Facebook

Get our stories in your inbox, free.

Like Brooklyn Daily on Facebook.

It’s pose before bros!

Beer-guzzling yogis will roll out their mats inside a Gowanus brewery for “Beer and Broga,” a manly yoga session that fuses booze and cardio. The event, held at the Strong Rope Brewery on March 12, is geared toward bros who might prefer lounging to the lotus position. Pairing the poses with beer just adds to the appeal, said the yoga instructor behind the class.

“I was looking for ways to get more men exposed to broga, which is a way for them to chill. And I was thinking, ‘Where do men typically chill? It’s at the brewery with beer,’ ” said Prospect-Lefferts Gardens resident Emma Galland. “So I thought, ‘Why not bring broga to this location?’ So it’s a way for them to connect in a relaxed environment.”

Broga not only combines the words “bro” and “yoga,” but it also fuses core-strength training and cardio with stress-reducing postures for a workout that will leave brew dudes feeling limber and pumped-up, according to Galland. And it is more than just a workout, she said — it is a community building exercise that lets people bond over their shared interest in chakras and chillin’.

“The goal is to have a sense of community,” said Galland. “And it’s really fun. Not to mention — beer!”

Yoga classes in Brooklyn have previously targeted pregnant women and children, Dungeons & Dragons nerds, foodies, and dog owners, but reaching the bro demographic has been a stretch too far for instructors.

Men tend to shy away from yoga and go for more stereotypically masculine exercises such as strength training, according to the president and co-founder of the Broga organization — in part because yoga has been shafted over the years by a marketing campaign from Big Yoga that has positioned the stretchy sport as a Girls Only club.

“Yoga itself had a public relations problem,” said Adam O’Neill. “The yoga industrial marketing machine has perpetuated the idea that women are the beneficiaries of yoga more than men — so we want to change the conversati­on.”

And that process starts by bringing the exercise out of the studios and into the breweries, said Galland.

“I want to take it out of the office, outside of where people associate it and into places they feel comfortable,” she said.

If this first class goes well, Galland hopes to expand the Beer and Broga program to other breweries throughout the five boroughs.

Beer and Broga at Strong Rope Brewery (574 President St. between Third and Fourth avenues in Gowanus, (929) 337-8699, March 12 at 11 am. $25 (includes one free beer).

Reach reporter Caroline Spivack at or by calling (718) 260–2523. Follow her on Twitter @carolinespivack.

Posted 12:00 am, March 7, 2017
Today’s news:
Share on TwitterTweet
Share on Facebook

Get our stories in your inbox, free.

Like Brooklyn Daily on Facebook.

Reader feedback

Enter your comment below

By submitting this comment, you agree to the following terms:

You agree that you, and not or its affiliates, are fully responsible for the content that you post. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening or sexually-oriented material or any material that may violate applicable law; doing so may lead to the removal of your post and to your being permanently banned from posting to the site. You grant to the royalty-free, irrevocable, perpetual and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part world-wide and to incorporate it in other works in any form, media or technology now known or later developed.

Schneps Community News Group

Keep it local!

Stay in touch with your community. Subscribe to our free newsletter: