It hits the mark!
Irish discount fashion outlet Primark opened its second New York location on July 7 at Kings Plaza Mall, and shoppers rushed to the racks on opening day and kept the store crowded through the weekend.
“I was super excited about it,” said Arielle Tillett. “I found out about Primark when I was studying abroad in London, and when I heard they were coming to Brooklyn I checked their Instagram story every day for updates.”
The football-field-sized behemoth stretches over three floors that used to house a Sears, and offers clothing and home goods at discount prices.
To raise awareness for the opening, the brand has been conducting photoshoots for marketing campaigns around Brooklyn, including in Coney Island.
©2018 Community News Group
By submitting this comment, you agree to the following terms:
You agree that you, and not BrooklynDaily.com or its affiliates, are fully responsible for the content that you post. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening or sexually-oriented material or any material that may violate applicable law; doing so may lead to the removal of your post and to your being permanently banned from posting to the site. You grant to BrooklynDaily.com the royalty-free, irrevocable, perpetual and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part world-wide and to incorporate it in other works in any form, media or technology now known or later developed.