Pink power: Maimonides Medical Center raises funds for breast cancer research

Celebrate good times: Survivors who walked the runway at the Maimonides Medical Center’s “Pink Runway” show at Marquee New York on the distant isle of Manhattan celebrated the end of their struts to raise money and awareness for breast cancer research.
Brooklyn Daily
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Sunset Park

Standing O congratulates the honchos and patients at Sunset Park’s Maimonides Medical Center, which raised more than $500,000 for breast cancer research during the hospital’s annual “Pink Week” from Oct. 14 to 21. The weeklong event helped highlight the hospital’s services and celebrate the brave patients battling breast cancer, according to the chair of the hospital’s board of trustees.

“Pink Week celebrate the brave women and men who are surviving breast cancer, and it spotlights the great care they receive at Maimonides,” said Eugene Keilin.

The week-long event began with a pink-ribbon flag raising outside the 10th Avenue hospital — located between 48th and 49th streets — where breast cancer survivors and hospital leaders delivered remarks about the importance of breast cancer research and the significance of the “Pink Week.”

Another highlight of the week included the Ride2Live event, a gathering of more than 450 motorcycle riders and enthusiasts who rode through the streets of Kings County to MCU Park in Coney Island to raise awareness and funds for breast-cancer research. Inside the stadium, the bikers’ families and other locals enjoyed face painting, bouncy houses, live music, and food courtesy of the hospital-backed Maimonides Family Fun Day.

And just outside the stadium, in MCU Park’s parking lot, the Cars Against Cancer exotic-car show featured its largest turnout ever, with more than 300 luxury, vintage, and exotic cars from throughout the tri-state area, accompanied by music from Latino legend Coro.

The week ended with a pink-themed fashion show — dubbed the “Pink Runway” — at the Marquee New York nightclub in Manhattan, featuring breast-cancer survivors strutting their stuff down the runway in designer evening wear.

Throughout the week, hospital staffers also competed to see which department could “go pink” the most, trading their scrubs for pink outfits and costumes to raise awareness for the cause.

Standing O tips its hat to all involved. — Julianne McShane

Reach reporter Julianne McShane at (718) 260–2523 or by e-mail at Follow her on Twitter @juliannemcshane.
Updated 5:59 pm, December 7, 2018
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Reader feedback

Bikerchick from Sheepshead Bay says:
It was an honor to once again ride in the Live2Ride event. Have been doing this for more years than I can remember. So happy to be a part of a faction that works to end this horrible disease for men and women. Dr. Borgen and his staff do an outstanding job to bring awareness. So glad that the weather god's were good to us again this year enabling us to ride dry and raise an incredible amount of money!
Dec. 7, 2018, 12:42 pm
Friend from Flatbush says:
Photo Credit: James McManus Maimonides Medical Center
Dec. 7, 2018, 1:20 pm

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